With great pagerank comes great responsibility.

Often times we are asked to delineate the benefits of BBB Accreditation. There are benefits that have always been true, but in the Internet age, there are some new and exciting strengths that the BBB is able to offer.


One of those is our strength in Google rankings. With a higher pagerank, people performing Google searches are more likely to find a relevant BBB Report as a highly placed result. This is something that benefits both business and consumer alike!

Our fellow BBB in South-East Texas has an excellent article they have written explaining and summarizing this benefit and how it works:

What do American Idol, Craigslist, ESPN, iTunes and MSN have in common with BBB?

They're some of the Web sites with a Google PageRank of 8 (out of 10).

Let us explain how great this is for you as a BBB Accredited Business.

Google's Web site states: "PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results."

Read the full article here: http://southeasttexas.bbb.org/article/the-power-of-bbborg-19079