Rogue websites are often designed to deceive consumers into believing they are legitimate by replicating popular brands or trademarks that are from respected businesses and entities. However, these sites are often run by criminals who sell shoddy, fake or replicated products that can in many cases endanger consumers’ health and safety.
Moreover, consumers who share sensitive personal and financial information with these sites are exposed to an increased risk of falling victim to other malicious online activity such as phishing scams, identity theft, or viruses.
Before you purchase, the Better Business Bureau (BBB) offers a few online shopping tips:
1. Trust your gut – Offers on Web sites and in unsolicited e-mails can often sound too good to be true. Consumers should always go with their instincts and not be afraid to pass up a “deal” that might cost them more in the end.
2. Use trustworthy Web sites – Shoppers should start with the BBB to check on the seller’s reputation and record for customer satisfaction. Always look for a “trustmark” from BBBOnLine and click on that seal to confirm that it’s valid. If the company is unfamiliar to you, do your homework before buying their products. Reliable companies should also advertise their physical business address and at least one phone number.
3. Protect your personal information – The BBB recommends taking the time to read the site’s privacy policy and understand what personal information is being requested and how it will be used. When placing an order, there is certain information that you must provide to the web merchant such as your name and address. Providing your Social Security number is also not a requirement for placing an order at an e-commerce Web site.
Before making any purchase decisions, visit http://www.bbb.org/
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